Noodles & Company Kicks Off 25th Anniversary Celebration with Throwback Pricing

    Industry News | October 1, 2020

    In celebration of its 25th anniversary, Noodles & Company announced two special offers for its Noodle Rewards members throughout the month of October.

    The offers kick off on the Company's namesake holiday - National Noodle Day - on Tuesday, Oct. 6 with throwback pricing for Noodles Rewards members. This day only, Noodles Rewards members will receive 25% off their order as a nod to the restaurant's pricing 25 years ago. To keep the party going, Noodles Rewards members will receive 25 days of free delivery from Oct. 7-31, 2020. New members can join in the fun at any time simply by signing up for Noodles Rewards.

    "For 25 years our mission has been to nourish and inspire every guest, team member, and community we serve. To say we are grateful for the amazing people who've dined and worked with us for the past 25 years is an understatement—our loyal guests and team members are the heartstring of our business and the reason why we love what we do," says Dave Boennighausen, chief executive officer of Noodles & Company. "We look forward to thanking our valued guests for 25 years of loyalty with these special offers. It is our privilege to keep serving our guests the food they know and love year-over-year, especially during a trying year like this one."

    Over the past 25 years, Noodles & Company has been a leader in the fast-casual industry, especially throughout the COVID-19 pandemic, demonstrating its continued brand strength by safely serving guests and quickly adapting to their changing needs.

    "We are confident that we are emerging from the pandemic even stronger than we were before," said Boennighausen. "We were well positioned going into COVID with our enhanced digital ordering process, a best-in-class Rewards program, and simple to use off-premise options, which have enabled us to better serve our guests during this rapidly changing time. Furthermore, our food inherently travels well, making it optimal for takeout and delivery, which has allowed guests to enjoy our food at home."

    The company also continues to see strong recovery since the onset of COVID, resulting in a return to positive comparable sales growth during fiscal September. Guests continue to gravitate towards ordering their Noodles favorites through the Noodles app and online with the company seeing a 146% increase in digital sales versus prior year. Loyalty members have been a key contributor to the Noodles recovery, with significant growth recognized in monthly sales attributed to Rewards members.

    "With more than 90% of our dining rooms now open and most others anticipated to open in the next few weeks, we are excited about our continued growth and strong positioning. We look forward to the opportunity to serve our new and existing guests both in-person and with our off-premise options while celebrating this milestone in our company's history with these great offers," says Boennighausen.

    To receive the anniversary offers, guests must be Noodles Rewards members. Not a Noodles Rewards member? It's easy to become a member and new members can participate as soon as they sign up. In addition to rewards and offers, members have access to contactless payment and are the first to know about new menu items and promotions from Noodles. Simply signup by downloading the Noodles Rewards app from the Apple App Store or Google Play Store, or signing up online at Guests can find their local Noodles & Company restaurant by visiting

    News and information presented in this release has not been corroborated by WTWH Media LLC.