Noodles & Company Names Fortnight Collective Agency of Record Through 2021

    Industry News | December 14, 2020

    Noodles & Company announced Fortnight Collective as its agency of record through 2021.

    Fortnight Collective, the Boulder-based international creative agency named one of Adweek's 100 Fastest Growing Agencies in 2020, specializes in an immersive, collaborative and speed based, go-to-market process. The agency is leading in its class for providing the right talent around the table at the right time to accelerate brand momentum via rapid marketing prototyping.

    Noodles brought on Fortnight Collective amid the pandemic, seeking an agile creative agency to adapt to shifting consumer needs and deliver advertising that generates awareness, builds brand loyalty, and evokes a positive emotional connection from current and future consumers. Following the commencement of the first project in March 2020, the two have partnered to develop a series of creative and compelling marketing campaigns and have plans to carry over into the new year.

    "Having previously worked with Fortnight Collective, I immediately knew when COVID hit that their team would bring the right mix of agility and top creative talent to help us achieve strong results during this unprecedented environment," says Stacey Pool, chief marketing officer at Noodles & Company. "Throughout our months-long partnership, we've been in lockstep, with the Noodles team overseeing marketing strategy and Fortnight team utilizing their creative prowess to bring it to life in innovative ways that truly connect with our guests."

    Already obtaining strong 2020 campaign results, Fortnight and Noodles worked together to adapt the rapidly changing needs of Noodles' guests, bringing forward new product launches such as Perfect Bowls and Family Meals, while also recognizing the need for comfort and laughter by reinvigorating National Mac & Cheese Day with an improv campaign. Fortnight will continue to support the Noodles 2021 marketing strategy with more digital innovation, brand and content development, and creative production.

    "We couldn't be happier to continue what we started this year with Noodles & Company," adds Andy Nathan, chief executive office of Fortnight Collective. "The team dynamic has been very strong and Noodles' commitment to their guests is inspiring. We are both very committed to the partnership and growing the brand together."

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