Noodles & Company, the fast-casual restaurant concept with more than 300 locations throughout the U.S. that features a collection of dishes from around the world, has announced an area development agreement with Mascott Corporation, owner and operator of six restaurant brands in the New Jersey region. Through the partnership, the Noodles & Company brand will open its very first restaurant in the greater New York metro area. The restaurant will be located in a free-standing location at 683 Route 18 South in East Brunswick, New Jersey and is slated to open in early 2013.
This agreement with Mascott Corporation is emblematic of the growth trajectory for Noodles & Company and is part of a multi-phased development effort to enter the Northeast, including the brand’s first restaurant in Hartford, Connecticut, which opened on October 3, 2012. As Noodles sets its expansion plans to new markets, specifically in the Northeast, the brand is attracting and partnering with proven, high-caliber franchise operators, like Mascott Corporation. Through a combination of company and franchise restaurants, Noodles plans to open dozens of locations throughout the Northeast, including Boston, Hartford, Long Island, and New Jersey in the next several years.
“We’re incredibly excited to be in the first stages of executing our growth plans in the New York metro and New England regions. We have made no small effort in selecting the best operators to help us grow, and Mascott is a shining example of success in the restaurant industry. Their history and experience introducing brands to these markets is unparalleled and we are all proud to have formed a partnership together,” says J.B. Hewetson, franchise director of Noodles & Company.
“Noodles & Company is a unique brand with both company and franchise partners behind it opening and operating restaurants successfully across the U.S. We are extremely excited to announce the first of many restaurants in our marketplace. We have a successful history of bringing high quality brands to the communities of New Jersey and a commitment to the highest quality dining experience for our guests” says Scott Gillman, chief executive officer, Mascott Corporation.
Noodles & Company has a proven record of smart, disciplined growth and success. The brand was recently ranked one of the top 10 fastest-growing chains by Technomic and Inc. magazine and is noted as one of the fastest-growing restaurant concepts in the last five years. The brand has tripled in size in the last seven years with double-digit annual growth since 2008. Noodles & Company has delivered especially strong performance in the past several years with positive same-store sales in 25 of the last 26 quarters. Noodles will reach approximately 330 units by the end of 2012.