Industry News | February 24, 2010

NRA Wants More Travel Promotion

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The National Restaurant Association called for quick passage of bipartisan legislation in the U.S. Senate, "The Travel Promotion Act," S. 1023, which would aggressively promote international travel to the U.S. A successful vote in the upper chamber would send the bill to President Obama for his signature.

 "The National Restaurant Association, representing an industry of nearly one million restaurants, offers our strong support for quick passage of the Travel Promotion Act, so it can finally be signed into law," says Scott DeFife, executive vice president for policy and government affairs for the NRA, in a letter to all members of the Senate. "We are encouraged to hear that the Senate is likely to vote on the Act in the near future. 

 "While international travel has boomed over the past decade, the U.S. has actually lost visitors from abroad during this time. According to research just released by Oxford Economics, this decade-long decline in international travelers has cost the U.S. in excess of 440,000 jobs in all regions of the country that could have been created and sustained." 

 The Travel Promotion Act creates a public-private partnership campaign to market the U.S. as a premier travel destination with the goal of increasing the number of international visitors into the country. Increased international travel to the U.S. would strongly benefit restaurants, as up to 40 percent of annual sales for some segments of the industry are attributable to travelers, with international visitors spending more time and more money—an average of $4,500 per person, per visit—than domestic travelers spend.

 The National Restaurant Association has long supported legislation to help attract more international visitors and establish the U.S. as a travel destination. Roughly half of all travelers report that they dine out when they travel, and dining out is the most popular activity planned after tourists arrive at a destination.

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