NYC Cookie Shop Schmackary's Launches Franchise Opportunity

    Industry News | May 16, 2023
    Schmackary's interior.
    The chain wants to reach more than 500 stores.

    Schmackary’s, New York City’s award-winning cookie shop that’s captured the hearts of Broadway stars and fans for the past 10 years, is giving franchisees the opportunity to own the brand sure to be the hottest ticket in their local town. The company plans to grow its national footprint to more than 500 units throughout the U.S.    

    Schmackary’s has partnered with franchise development firm Fransmart, the global leaders in growing emerging concepts into successful national and international franchise brands, to launch a robust sales and marketing strategy to fuel the cookie company’s national expansion.      

    “Schmackary’s proven business model and top line sales in excess of $2M make it the only real player in the highly-competitive cookie category,” says Fransmart CEO Dan Rowe. "Crumbl paved the way for the next-generation cookie company and has given way to dozens of copycat cookie brands, but Schmackary’s has cracked the cookie code and is the undisputed leader with some of the most incredible numbers I’ve seen out of this size footprint– not to mention an A-list lineup of celebrity fans backing the brand.” 

    Schmackary’s exceptional unit economics are powered by low startup costs, low square footage requirements, minimal labor, streamlined operations, strong sales per square foot, and a robust catering and delivery business that provides multiple revenue streams to investors.  

    “We’ve spent the past decade serving hordes of hungry cookie fans out of our tiny NY storefront and we're finally answering the call from enthusiasts everywhere to treat the rest of the world to Schmackary’s,” said founder Zachary Schmahl. “We can’t wait for franchisees throughout the U.S. to experience the endless lines of fans and ongoing demand once they get a taste of our incredible cookies.” 

    Since opening in NYC’s Theatre District in 2012, Schmackary’s has earned critical acclaim for its world-famous “Cookies of Broadway.” The bite-sized NY flagship store cranks out more than 3,000 cookies daily to tourists, locals and Broadway stars clamoring for a bite of the city’s most beloved baked good.  With cookies like Caramel Apple Crisp, Maple Bacon and Buckeye Moonpie, Schmackary’s has spent the last decade in the spotlight, earning rave reviews, awards and accolades from around the globe.  

    Schmackary’s is currently vetting qualified multi-unit owners to bring the cookie company to their local market. Ideal franchisees have prior franchise experience and a passion for bringing delicious, homestyle cookies to the eager masses. Franchisees receive expert training from the experienced Schmackary’s team, in addition to ongoing brand support throughout the opening process. Other franchise advantages include the brand’s coffee program which allows franchisees to generate revenue all day, affordable startup costs, low square footage requirements, and a robust catering and delivery business that provides multiple revenue streams to investors.

    News and information presented in this release has not been corroborated by WTWH Media LLC.