NYC's Smashed Hospitality Launches Two New Concepts

    Industry News | July 15, 2022
    Nachos from Taco Taco.
    Smashed Hospitality
    Taco Taco is led by Smashed executive chef Fredy Cetina.

    Smashed - the critically acclaimed smash burger shop on the Lower East Side - is expanding to Brooklyn with a spacious second location, as well as formally launching two new concepts, Taco Taco and Whatever Forever, in Gotham Market at the Ashland (590 Fulton St, Brooklyn). They officially open to the public on Friday, July 15th. 

    Smashed makes its 100% fresh, never frozen beef and Impossible Foods plant-based burgers using the time-honored smash technique. Burgers are topped with both sautéed and diced raw onions, pickles, and Smashed sauce, and are available as singles, doubles, and triples. All vegan orders are cooked on a separate griddle. French fries are hand-cut, the shakes hand-spun, and potatoes hand-smashed. 

    Several special burgers fill out the menu - such as the “Big Schmacc” and a Truffle Burger - and the team regularly dreams up seasonal specials with delicious toppings. The Smashbox special is available for lunch Monday-Friday from 12pm-3pm and includes a single classic burger, fries and a can of soda for $13. For the opening in Brooklyn, Smashed is offering a special bacon jalapeño burger for the months of July and August with bacon, bacon jalapeño jam, and white American cheese. 

    The team behind Smashed is also launching two new food destinations for the Fort Greene neighborhood and visitors alike:

    Taco Taco

    Taco Taco is led by Smashed executive chef Fredy Cetina, who hails from the Bay Area. Taco Taco’s menu offers a variety of generously-sized West Coast-style tacos, quesadillas, burritos, nachos, and even a Mexican “pizza” with toppings and fillings ranging from al pastor and steak asada to Baja-style fried fish. 

    Whatever Forever

    Whatever Forever is an all-day eatery offering brunch, lunch, happy hour and dinner. The restaurant now features an updated menu of American classics with newly added composed mains such as rib eye steak and pan-roasted salmon, and popular starters including their signature baby back ribs and mac & cheese. 

    As part of the expansion, the Smashed team has upgraded the central seating area, creating a variety of areas to dine and relax, including roomy high-tops, chairs along the bar, plush leather couches with low tables, and brand new outdoor patio seating along Fulton Street. The family-friendly space will host regular entertainment, including DJs, game nights, sports viewing parties, and more. 

    Delivery is available from Smashed, Taco Taco and Whatever Forever via Uber Eats. Reservations for seating are not required but available via Seven Rooms. 

    The Smashed team is also excited to welcome new neighbor Peaches Prime to the Gotham Market at the Ashland later in July, marking a return to 100% vendor occupancy at the space. Fulton Hall, a destination for craft beer, classic cocktails, and American fare, also continues to thrive in the eastern end of the market.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.