Industry News | August 3, 2016

Nydree Flooring Unveils Acrylic-Infused Handcrafted Collection

Nydree Flooring is bringing human craftsmanship back to the manufacturing process with its new Handcrafted Collection. Every plank in the collection is touched by Nydree’s in-house expert craftsmen to create an unparalleled look that a mass-produced, mechanically aged process cannot replicate.

“For many years, the flooring industry has been missing a key ingredient in production: people,” says Jason Brubaker, vice president of sales and marketing at Nydree Flooring. “Nydree is proud to make our team’s second- and third-generation craftsmen the focal point of this collection as we honor the rich legacy and character upon which our company stands.”

Nydree’s namesake horse farm in Albermarle County, Virginia, is known for its beauty and strength, which is paralleled in each handcrafted plank of wood flooring. Like all of Nydree Flooring’s products, its Handcrafted Collection is made of real, natural wood with an acrylic-infused top layer. Its signature acrylic-infusion process produces 300 percent more durable flooring than standard wood. Every Handcrafted Collection purchase contributes to the generations of craftsmen who work at the Nydree factory in Karthaus, Pennsylvania.

This American-crafted collection uses high-end Baltic-Birch plywood, UV-cured ceramic urethane and acrylic infusion making it the most durable, design-driven flooring option available for multi-family residential, retail, hotel and mainstream commercial developments. The Handcrafted Collection upholds Nydree’s promise to provide the most-sustainable flooring products for these spaces. The Handcrafted Collection is a low-emitting product, CARB Phase 2 compliant, FloorScore and Chain of Custody certified by Scientific Certification Systems to Forest Stewardship Council standards.

“Since 2001, we have prided ourselves on providing the highest quality flooring for our customers, and the Handcrafted Collection continues to demonstrate our flooring will withstand the test of time and the demands of high-traffic areas,” Brubaker says.

Nydree Flooring’s Handcrafted Collection is available in eight standard SKUs and Nydree’s team offers designers the opportunity to create custom one-off products to fit their client’s space. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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