Olo, a leading digital food ordering platform for the restaurant industry, announced new functionality for customers with an overhaul to its Coupon Manager, which allows restaurant brands to deploy offers to digital ordering customers through the Olo Dashboard.

Olo has simplified offer creation and introduced a wider array of coupon choices to empower restaurant operators in their campaigns to drive sales through direct digital channels, such as white-label brand websites and apps. It is a way for Olo customers to introduce various offers prior to integrating a loyalty program.

Restaurant brands can choose from nine different coupon types and apply item-specific or full order deals from BOGOs to discounts on qualifying items. Coupons can be set up with dollar or percent-based discounts. Restaurants can specify redemption options, coupon duration, and supported handoff modes such as pickup and delivery. The design has been overhauled to prioritize fast coupon creation and make it easy to monitor active coupon redemptions. It also gives restaurant marketers a new vehicle to promote trial and awareness of new or underperforming menu items.

Olo’s Coupon tool has undergone extensive user interface improvements, making it easier to build campaigns and adjust certain properties of existing coupons. Brands also benefit from having access to more coupon varieties and a simplified redemption process. Restaurant brands now have the power to create compelling promotional offers, build brand loyalty, and encourage repeat business.

Brands can now create up to one million unique coupon codes for each offer to help control usage. Unique codes can be exported for use in personalized marketing campaigns.

“This relaunch allows our customers to take advantage of several highly anticipated platform features,” says Theresa Schaefer, VP of Product Management at Olo. “Our Coupon tool serves as a great option for brands before embarking on more complex loyalty and offer management systems available through Olo’s partner network.”

The new tool is live in the Olo Dashboard and is available to all customers today at no additional cost.

“We continue to invest in all aspects of our platform on behalf of our customers, and are especially proud to provide enhancements like the new Coupon tool that can help drive revenue and increase consumer frequency,” says Marty Hahnfeld, Chief Customer Officer at Olo.

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