Domino’s Pizza commemorates the upcoming calendar day of 09.09.09 by giving away $25 gift cards for pizza products and its newest dessert item, Chocolate Lava Crunch Cakes, to help celebrate birthdays of those turning 9 or 99 on this unique day.

“We won’t see this date for another hundred years,” says Jenny Fouracre, Domino’s Pizza spokesperson. “So in honor of this unusual day on the calendar, we thought it would be fun to provide the birthday cake, our newest dessert menu item, to those turning 9 or 99.”

Domino’s new Chocolate Lava Crunch Cakes are oven-baked chocolate cakes, crunchy on the outside, with flowing chocolate fudge inside.

The first 99 consumers who are turning 9 or 99 on 09.09.09, who send their name, proof of birth date (copy of drivers license or birthday certificate), home address and phone number to will receive a $25 gift card good for Chocolate Lava Crunch Cakes and any other delicious items on Domino’s Pizza full menu.

Menu Innovations, News, Pizza, Domino's