Industry News | April 18, 2016

Orange Leaf Celebrates 'You Be You Day' with Free Fro-Yo

image used with permission.

Orange Leaf Frozen Yogurt declared Tuesday, April 26, "You Be You Day" to delight and reward its guests with free froyo in return for them sharing their most creative, unusual, and unique personality attributes as part of a celebration of uniqueness and individuality. April also marks the roll out of "#BeOrange," a new brand campaign inspired by its mission to encourage originality among employees and customers with the help of their new “Spokes-thingy,” Orange Unicorn.

On Tuesday, April 26, Orange Leaf fans are invited into participating locations across the country to create their perfect (beginner cup) froyo snack, choosing from millions of possible ways to mix and match light and fruity or rich and decadent froyo flavors and mouthwatering toppings. Once customers have swirled and topped their original creations, they simply need to head to the register to proudly tell or show an Orange Leaf store employee what makes them different and unique, and their froyo is free.

"At Orange Leaf we have always loved how creative our loyal fans and employees are, but until now, we haven't celebrated how being unique, different, or unusual mirrors what we stand for as a brand," says Geoff Goodman, president of Orange Leaf. "You Be You Day on April 26 is the launch pad for an entirely new way to experience Orange Leaf. Whether we're introducing totally unexpected flavors and snacks or simply creating new ways for our loyal fans to be themselves, we're extremely excited and proud to 'Be Orange.'"

In a sea of sameness, Orange Leaf is anything but, and the Be Orange campaign aims to differentiate the brand through creativity, originality, and inventiveness by introducing consumers to an Orange Unicorn who, with a witty, quirky style, will help consumers discover a new Orange Leaf. New treats and snacks such as Swizzles, Froyo Cakes, and exciting new flavors later this spring and summer will give customers lots of reasons to visit Orange Leaf even more often.

Orange Leaf's Orange Unicorn was announced as a new hire recently and will focus on encouraging surprise celebrations of individuality, like You Be You Day, through a wide variety of unique events and special promotions as well as drive inspiration behind totally unexpected flavors and snacks.

Orange Leaf's You Be You Day Offer cannot be combined with any other offer. One beginner cup of froyo per person at participating locations (beginner cup filled and topped to customers' delight). 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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