Industry News | September 9, 2014

Orange Leaf, DOLE Partner to Promote No Kid Hungry

One in five kids in America struggle with hunger. For this reason, Orange Leaf Frozen Yogurt is partnering with Share Our Strength’s No Kid Hungry campaign this September, for the second consecutive year, to raise awareness and drive funds to help end childhood hunger in America.

During the month of September, more than 300 Orange Leaf Frozen Yogurt locations across the U.S. will be selling limited edition 16-ounce collectible cups for $1, with all proceeds benefitting No Kid Hungry. In addition, Orange Leaf will host a donation page on its website for No Kid Hungry during the month of September, and select Orange Leaf locations will participate in Dine Out for No Kid Hungry week, September 22–28. Participating Orange Leaf locations will also offer a new Orange Strawberry Banana Smoothie made with Orange DOLE Soft Serve during September. The low fat, low-calorie smoothie is a blend of orange DOLE soft serve, strawberries, and bananas, and is vegan, dairy free and gluten free.

As part of the partnership, Orange Leaf and DOLE Soft Serve will conduct a week long #enditwithorange Facebook campaign and a one-day Twitter campaign on September 20 to encourage fans and followers to buy a Share Our Strength cup, and/or re-tweet an #enditwithorange message to spread awareness.

For each Orange Leaf customer who buys a Share Our Strength cup from September 8-12, DOLE Soft Serve will match the donation, up to $5,000. For each Twitter follower that re-tweets an #enditwithorange message on Sept. 20, DOLE Soft Serve will donate $1 per tweet, up to $5,000.

“Orange Leaf is truly invested in Share Our Strength’s No Kid Hungry Campaign, and we are honored to help ensure that ending childhood hunger becomes a national priority,” says Reese Travis, CEO of Orange Leaf. “Knowing that more than 16 million kids in America live in households that struggle to put food on the table, we want to use the national reach of our brand to empower local franchises to make a real impact and lasting change for the children and families in need, right here in our own communities.”

No Kid Hungry is working to end childhood hunger in America by ensuring all children get the healthy food they need every day. It does this by connecting kids in need with nutritious food and teaches their families how to cook healthy, affordable meals. Since the campaign’s launch, No Kid Hungry and partners like Orange Leaf have connected kids struggling with hunger with more than 107 million additional meals.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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