Industry News | June 17, 2013

Orange Leaf Froyo Partners with Brownie Brittle

Sheila G's Original Brownie Brittle has announced an exclusive partnership with Orange Leaf Frozen Yogurt guaranteed to delight any sweet tooth. This summer, select Orange Leaf locations will offer award-winning Brownie Brittle as a featured topping in their expansive line-up of scrumptious ways to top their cool and creamy yogurt.


Orange Leaf Frozen Yogurt features over 70 delicious frozen flavors, from English Toffee and Raspberry to Classic Tart and Wedding Cake, and adding Brownie Brittle as a crunchy topping creates a supremely indulgent sundae, without the guilt.


"Orange Leaf is always looking into quality partners for co-branding opportunities, and Sheila G's Brownie Brittle presented itself as the perfect compliment to our proprietary frozen yogurt recipes. My personal favorite pairing is Chocolate Chip Brownie Brittle with Coffee froyo," states Karley Hofer, director of brand development.


With only 120 calories and 3 grams of fat, each serving of all-natural Brownie Brittle equals just one traditional brownie square. This fan favorite is also kosher and peanut-free.


"We're constantly seeking new ways to showcase the versatility of Brownie Brittle in various recipes, and the partnership with Orange Leaf is a natural fit. We've been adding the last bits of brittle from each bag to our frozen yogurt or ice cream for years; now our fans can try this delicious combination too," says Sheila G. Mains, Brownie Brittle Creator, CEO, and founder.


The hottest new snack product on the market today, Brownie Brittle was born from Mains' love of the crispy edges of the brownie. In only two years, Brownie Brittle has landed on tens of thousands of stores' shelves in multiple countries and has earned prestigious awards, including "The Best New Snack Product of 2012" from the National Confectionery Sales Association and was a finalist for the Sweets and Snacks Expo's 2012 "Most Innovative Products Award."


Brownie Brittle is baked with generations of love. The best sellers are Chocolate Chip, Mint Chocolate Chip, Salted Caramel and Toffee Crunch flavors.

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