Industry News | August 23, 2013

Orange Leaf Personalizes Online Experience

Orange Leaf Frozen Yogurt is excited to introduce unique features to its website that will help visitors personalize their flavor experience and share their love of froyo online and through mobile devices.


Visitors to the revamped website will be able to customize and localize their flavor experience online or through the responsive design enabled for any mobile device. Fans can go to the online store locator to find one of 300 Orange Leaf stores and check the store’s current flavor line-up, review nutrition and allergen info, and vote on which flavors they want to try next.


The revised website will also pull content and photos from fans across the country using multiple hash tags on a variety of social media platforms such as Facebook, Twitter, Instagram, and Pinterest and aggregate it onto a community fan page. In addition, the site will feature regular stories that highlight Orange Leaf’s froyo flavors and toppings, in-store celebrations, and community programs that Orange Leaf stores support locally through the donation of revenue, employee time, and product such as tornado relief in Moore, Oklahoma, the Boston One Fund, or Make a Wish in Indianapolis.


“Giving our patrons the ability to customize their flavor experience and become an integral part of the communities in which we operate is core to Orange Leaf’s values,” says Reese Travis, CEO of Orange Leaf. “We’re excited to bring the same concepts of in-store sharing and community building online to our fans.”


Website visitors can also see which flavors are currently the most popular across the country and check out daily, weekly, and ongoing special deals and events at their local store as well as review hours and store contact information. In addition, gift card holders can check their account balance and Ounce Back members can register and check points on their cards.

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