Industry News | July 11, 2016

Orange Leaf Sparks Creativity with Fro-Yo Flavors and Contest

image used with permission.

Strawberry Serrano Lemonade Sorbet and Spa Day Sorbet, two new and unusual Discovery fro-yo flavors from Orange Leaf Frozen Yogurt, are now available at participating Orange Leaf Frozen Yogurt locations across the U.S. for a limited time. The new Discovery flavors, which are inspired by summer flavor trends, are pushing the boundaries of the kind of flavors expected from a fro-yo shop.

Spa Day Sorbet is a refreshing mix of cucumber, lemon, and mint, and Strawberry Serrano Lemonade Sorbet is a sweet and spicy take on a summertime staple. Both flavors are dairy-free, gluten-free, and sure to be summer favorites.  Enjoy them in-store, on-the-go, or as part of a Pop Up Party Box catering option at a summer picnic or poolside.

To celebrate these original flavors and continue its ongoing mission to encourage originality, Orange Leaf is inviting its guests to show how they too are one-of-a-kind originals through its Creation Sensation Contest. Throughout the four-week contest, Orange Leaf is encouraging guests to bring out their most imaginative and unique ideas, and create and name their own fro-yo cup, waffle cone or bowl, cake, or Swizzle, choosing from millions of possible ways to swirl, mix, and match its Discovery, fruity, or decadent fro-yo flavors plus any of the more than 36 mouthwatering toppings available. Each week, Orange Leaf will feature up to five recipes on its Instagram page. At the end of the four weeks, fans will have two weeks to vote on their favorite, most creative recipe. The “chef” of the creation with the most votes will receive an all-expenses-paid grand prize trip to an Orange Leaf store in one of the following cities: Oklahoma City, Boston, Austin, San Antonio, Houston, Indianapolis, Cincinnati, or Kansas City. While there, the lucky winner will have the opportunity to work with Orange Leaf’s flavor team, which includes the brand’s “Spokes-thingie” Orange Unicorn, to create a totally new, unique fro-yo flavor to be launched in stores in 2017.

To enter, guests simply need to submit a photo or video of their creation and a description of the recipe at Orange Leaf’s Creation Sensation website. Winners will be chosen weekly throughout the contest period and featured via Instagram. From August 8 to 21, fans can vote online, via the Orange Leaf website, for their favorite flavor creation. The grand-prize winner with the most votes will be announced on August 22.

“Orange Leaf values curiosity, creativity, and originality,” says Karen H. Porter, vice president of marketing for Orange Leaf. “By offering flavors unlike those they will find in other frozen yogurt shops, and by asking our guests to create unusual recipes with them, we hope to inspire them to have a little fun and celebrate their original, creative selves.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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