Industry News | July 9, 2015

Original Brooklyn Water Bagel Launches New Menu

image used with permission.

With the heat of the summer in full swing, The Original Brooklyn Water Bagel Co. launched a new menu on June 19, unveiling a refreshing line up of lunch sandwiches, coffee products, frozen drinks, and house-made berry items at participating locations.

Well-known for serving artisan-baked bagels for breakfast, The Original Brooklyn Water Bagel Co. now offers a variety of lunch options on its latest menu with the introduction of the restaurant’s all-new Brooklyn Deli. It features 10 handcrafted, over-stuffed lunch sandwiches, all served on a freshly baked bagel, including hot favorites, such as the Turkey Reuben, Turkey Cuban, Hot Ham and Swiss, Tuna Melt, and Grilled Chicken, as well as cold classics like Roast Beef, Tuna Salad, Chunky Chicken Salad, Egg Salad, and Whitefish Salad.

“Our new menu appeals to consumers who have never tried Brooklyn Water Bagels, as well as our existing guests, who are looking to enjoy our artisan-baked, freshly prepared products and artisan-roasted coffee throughout the day,” says COO Mike Welch. “With 36 new ingredients, we now provide an assortment of flavorful offerings to satisfy their unique cravings, whether it’s for breakfast, lunch, a midday snack, or a coffee break.”

In addition to the Brooklyn Deli sandwiches, The Original Brooklyn Water Bagel Co.’s new menu expands on its coffee and beverage line. Customers can stay cool this summer by sipping on the restaurant’s all-new Brooklyn Boosted Brew, a sugar-free coffee that is made with 50 percent more caffeine, or Cold Brewsta, a cold-brewed coffee that is low in acidity and available in three flavors: original, white-chocolate raspberry, and blueberry crumble. Those with a sweet tooth can indulge in a Chocolate Blast (frozen coffee, chocolate sauce, peanut butter, and banana) or a Caramel Freeze (frozen coffee, caramel sauce, and toffee chips).

Guests can also enjoy a fresh, fruity twist on some of their Brooklyn favorites. The Original Brooklyn Water Bagel Co.’s new frozen drinks, the Arctic Blueberry (frozen coffee and blueberries), and Raspberry Lemonade (Brooklyn lemonade and raspberries), along with its new house-made blueberry cream cheese, blueberry muffins, and raspberry-cheesecake muffins are the perfect treats to beat the summer heat.

These recent menu innovations resonate with The Original Brooklyn Water Bagel Co.’s commitment to provide freshly prepared, high-quality products. As with its artisan-baked bagels, the Brooklyn Deli sandwiches and other new menu items are made with only the freshest, highest-quality ingredients, including the restaurant’s Brooklynized water. Using its proprietary water-treatment system called “Brooklyn Water Works,” The Original Brooklyn Water Bagel Co. successfully replicates the natural composition of the water found in the Catskill Mountains. This proprietary water, which is cold, clean, and purified, is used in the restaurant products that guests order. As The Original Brooklyn Water Bagel Co. proudly declares, “It’s all about the water!”

To peruse the new menu prior to dining at The Original Brooklyn Water Bagel Co., guests can visit the restaurant’s website, Customers will discover the new items alongside their original Brooklyn favorites, including artisan-baked bagels, specialty breakfast sandwiches, signature sandwiches, over-stuffed bagelwiches, freshly baked muffins, and a variety of artisan blends of fresh roasted coffee, including light, medium, and dark coffee, as well as the restaurant’s signature Iced Coffee Cubsta, featuring ice cubes made completely out of freshly roasted coffee.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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