Industry News | April 15, 2016

Pal's Sudden Service Grills Up New Patty Melt

image used with permission.

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If the description of ingredients in the new sandwich from Pal’s Sudden Service makes your mouth water, it’s understandable.

The new Pal’s Patty Melt includes two beef patties, a premium slice of American cheese, pickles, a proprietary dressing, and crispy onion crumbles inside a burger bun turned inside out and toasted. “We are proud of our new sandwich that is a unique twist to our signature burgers,” says Thom Crosby, Pal’s president and CEO. “Our job is to delight our customers, and the Patty Melt is just the most recent example of how we can do that.”

The advertising campaign that supports the introduction of the new sandwich includes a television commercial that features the Patty Melt song—a nod to the children’s “Patty Cake” song.

Patty Melt, Patty Melt, put it in ya hand.

Unwrap one and share with a friend.

Toast it up, cheese it up,

Add some crunchy un-yans.

Patty Melt, Patty Melt, Get ‘em while you can.

The Patty Melt is available now at all 28 Pal’s restaurants. 

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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