Panasonic System Networks Company of America announced the debut of a new dealer program for the point-of-sale (POS) and drive-thru product sales channels. Developed in response to the growing success of Panasonic POS and drive-thru product solutions, the three-tiered program will provide the sales channel with marketing resources, technical support, and enhanced service to help improve customer satisfaction and increase customer loyalty.

“The new dealer program is one of our key building blocks for capturing additional market share,” says Bill Taylor, president of Panasonic System Networks Company of America. “It has been formulated to enable Panasonic partners to access and leverage the business-to-business market leadership of Panasonic and, in turn, help them develop business strategies that will resonate with end-users and help push sales.”

Divided into three categories—gold, silver, and bronze—the program offers authorized resellers targeted tools based on their commitment level and business activity. The flexible B2B program includes sales rebates and competitive pricing and also enables dealers to sell to almost all major accounts. Program partners can also take advantage of Panasonic financing solutions, deal registration, dealer advisory councils, and authorized service center certification to help promote sales.

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