In honor of National Queso Day, Pancheros Mexican Grill is carrying on its annual tradition of honoring loyalty with royalty and has announced the coronation of its 2020 Queso King.

To celebrate National Queso Day on Sept. 20, Pancheros is thanking all of their fans with free queso—and they have crowned the chain’s second annual Queso Cup winner.

“We hear all the time from our fans how much they love our queso; it’s how queso should taste” says Ryan Murrin, vice president of marketing and franchise development. “Our first National Free Queso Day was such a hit last year, that we immediately decided to bring it back in 2020. And now, more than ever, we feel like everyone could use a little gesture of gratitude back. We love our fans, and appreciate them sticking with us through a wild year.”

In order to be eligible for the promotion, queso enthusiasts must download the Pancheros app and create a loyalty member account by Sept. 20 in order to receive the free queso coupon, which can be redeemed anytime between Sept. 17 and Oct. 1.

The chain, widely known for its loyal customer base and fan-favorite queso, recently named Bismarck, North Dakota native Aaron Vallejo as this year’s Queso Cup winner. Bestowed annually upon Pancheros’ top queso consumer from across the country, Vallejo outpaced his 2019 predecessor’s record by more than 43 queso orders for an impressive total of 281 queso orders.

To congratulate Vallejo on his accomplishment and thank him for his continued loyalty, the Pancheros team organized a virtual Queso Cup coronation where they surprised him with the 2020 Queso Cup and free queso for a year.

“Pancheros is my absolute favorite and I want to thank the awesome employees at the Bismarck location who kept me coming back time and time again,” says Vallejo. “Last year, I declared it my goal to become this year’s Queso King and I did it. Now with free queso for a year, I’ll really be living like a king.”