Industry News | February 11, 2016

Pancheros Launches 'Burritos with Benefits' Rewards

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Pancheros Mexican Grill, a fast-casual Mexican franchise famous for its fresh-pressed tortillas and mouthwatering burritos, announced the system-wide launch of its card-based rewards program, “Burritos With Benefits.” Guests that register their card on the brand’s website will be honored for their loyalty with a free burrito.

“Burritos With Benefits” celebrates “burritoships” by rewarding guests one point for each dollar spent at any Pancheros Mexican Grill location. For every 100 points, customers will receive a free menu item of their choice. Pancheros offers a variety of flavor-packed selections including burritos, tacos, quesadillas, and burrito bowls with a choice of fresh-cut, marinated grilled steak, slow-roasted, seasoned pork carnitas, chili-tamarind marinated chicken, or season-marinated veggies. With help from the restaurant’s special plastic spatula, “Bob the Tool,” each item is expertly crafted with fresh, delicious ingredients, and then mixed to ensure a uniform flavor in each bite.

“Modeled after our former stamp-card program, ‘Burritos With Benefits’ was created to better connect with our fans and offer customers the convenience of a loyalty card they can keep for years to come,” says Barry Nelson, vice president of operations at Pancheros Mexican Grill. “This new program will reward our most committed guests and thank them for playing an integral part in Pancheros’ growth throughout the years.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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