Pancheros Mexican Grill, the fast-casual Mexican chain known for its fresh-pressed tortillas, perfectly mixed burritos, and fan favorite queso, has announced that it has hired Supply, out of Boulder, Colorado, to be its media agency of record after an agency review in late 2018.

As Pancheros’ media agency, Supply will lead the strategic planning of its innovative media campaigns and will oversee implementation of the brand’s paid advertising strategy across television, radio, print, social and digital channels.

“As Pancheros continues to find new and innovative ways to reach our customer base and fuel our growth, we believe that having strong partners such as Supply is a critical piece of the puzzle,” says Ryan Murrin, vice president of marketing at Pancheros. “We’re excited to partner with the talented team at Supply and look forward to growing sales together through smart media strategies and integrated marketing plans.” 

Based in Boulder, Colorado, Supply is a leading media agency that specializes in using advertising technology, marketing services, and advanced analytics to create innovative media buying and advertising strategies for its clients based on customer interaction. Dedicated to planning, placing, optimizing and monitoring paid media, Supply’s clientele impressive background spans the retail, restaurant and franchise industries, suiting it as the top contender among the 14 media agencies reviewed by Pancheros.

“We are thrilled to have the chance to partner with an iconic brand like Pancheros,” adds Matt Nisbet, CEO of Supply. “Using our data-driven approach, we can’t wait to execute a robust media strategy tailored to their markets and restaurant brand that drives higher sales and increased audience engagement with both new and existing customer bases.” 

With its new partnership with Supply in place, Pancheros will continue on its pursuit to deliver the perfect burrito experience, which dates back to 1992 when founder Rodney Anderson opened the doors to his first restaurant in downtown Iowa City, Iowa. Since then, the brand has grown into 13 states with nearly 70 locations and counting. 

Marketing & Promotions, News