Pancho's Mexican Buffet, Inc. (Nasdaq: PAMX) has named Rena Simmons-Graver vice president of marketing. In this newly created position, she will be responsible for marketing, advertising and public relations for the company. Most recently Ms. Graver served as director of marketing and corporate communications for Yogen Fruz (Toronto: YF/A) - USA/Kayla Foods Brands - I Can't Believe It's Yogurt, Swensen's, Bresler's Ice Cream, Golden Swirl, Larry's Ice Cream, Northern Lights Frozen Yogurt and Java Coast Fine Coffees.
Based in Fort Worth, Pancho's Mexican Buffet, Inc. is the only publicly held company offering all-you-can-eat Mexican food in a buffet-style format. The company operates 48 restaurants in Texas, Arizona, Louisiana, New Mexico and Oklahoma.