Panera Expands Ordering through Google Platforms

    Industry News | August 26, 2020
    Panera Bread's Baja Grain Bowl on a table next to soup.

    Panera Bread

    The ability to order directly on Google will allow Panera to further embrace the growing trend of mobile food ordering, where guests can easily place an order directly from their local bakery-cafe.

    Panera is making it easier to order food through Google Search, Google Maps and Google Assistant. As more people search for and order food online, the integration with Google's platforms expands Panera's off-premises capabilities and accessibility to meet the customer where they are. 

    Available at participating bakery-cafes across the country, guests can easily order their Panera favorites through Google for contactless Curbside Pick-Up or Delivery with the touch of a button. For a limited time, guests who order Panera through Google will receive 20 percent off their first Delivery or Curbside Pick-Up order of $20 or more.

    The ability to order directly on Google will allow Panera to further embrace the growing trend of mobile food ordering, where guests can easily place an order directly from their local bakery-cafe. Seamlessly integrated with contactless payments including Google Pay, Panera is making it easier to order your favorite soups, sandwiches, and salads through Google Assistant, Google Search and Google Maps:

    Google Search and Maps: Simply search for "Panera near me" on Google and you will be presented with an option to order your favorite food from your local bakery-cafe.

    Google Assistant: On your Assistant-enabled Android or iOS phone, simply say "Hey Google, find Panera near me" to look up the Panera Bread location nearest to you and from there place your order at your local bakery-cafe.

    "Our guests are looking to us to provide easy, contactless ways to order their next meal from Panera," says George Hanson, Chief Digital Officer at Panera. "As a tech-forward brand, we are committed to growing our digital presence and off-premise channels. By teaming up with Google and integrating with their Search, Maps and Assistant platforms, there are now even more seamless, simple ways to order your Panera favorites for curbside pickup and delivery."

    "As consumer behavior continues to shift towards digital ordering, our team is focused on building ways to make online ordering quick and accessible for restaurants. Panera is an industry-leading restaurant brand and we're excited that we're unlocking a new way for people to order their favorite Panera meals directly on Google," adds Anantica Singh, Senior Product Manager at Google.

    Panera continues to take a safety-first, phased approach to reopening Panera locations nationwide, guided by a detailed set of brand standards as well as the guidance of federal, state and local governments. With the safety of Panera associates, guests and communities top of mind, bakery-cafes will continue with strict safety measures while also offering best-in-class off-premise options as dining rooms reopen on a rolling basis.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.