Panera is leveraging core bakery items and transforming its existing offerings to capture younger audiences, drive visitation, and strengthen attachment across dayparts.
On November 16, Panera launched a test in the Texas market of its first Bakery Shakes (think frozen blended shakes). Inspired by cult-favorite bakery items, like the Kitchen Sink Cookie and Signature Brownie, which sell 30,000 units per day, Panera is exploring new ways to capitalize on and refresh existing product offerings.
Following the Texas market test, Panera may roll out this beverage item nationwide during the warmer months of 2023.
The new frozen blended beverage platform is the latest example of Panera expanding into new menu offerings, after launching grain bowls in 2019 and flatbread pizzas in 2020.
- The Kitchen Sink (Inspired by the Kitchen Sink Cookie): Panera cookie pieces, blended with caramel syrup, a sprinkle of sea salt, vanilla cream and ice. Topped with whipped cream and a drizzle of caramel.
- Fudge Brownie Swirl (Inspired by the Panera signature brownie): Panera brownie chunks, blended with vanilla cream and ice. Topped with whipped cream and a drizzle of chocolate.
- Strawberry Cheesecake Swirl (Inspired by classic strawberry cheesecake): Strawberry puree and cream cheese, blended with vanilla cream and ice. Topped with whipped cream and fresh strawberries.
