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The new location outside of Wal-Mart is part of the company's ongoing plan to diversify its growth strategy by building locations not only in Wal-Mart Supercenters, but also in convenience stores, strip malls and other non-traditional sites. By combining the existing and future Wal-Mart availabilities with the flexibility to open stores in a variety of other venues, the company is able to meet the demands of different regions, economic environments, and reach an even broader customer base.
Chase Canfield, CEO of Papa Bello Enterprises, says, "Securing a company presence in a variety of different venues is not only a great opportunity, but a necessary component for growth in today's economic environment."