Industry News | December 13, 2011

Papa Gino's Selects Top Firm as Agency of Record

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Allen & Gerritsen (a&g), recently ranked No. 1 in the U.S. by Advertising Age as “Best Place to Work” in Marketing and Media, announced that it has been named the advertising agency of record (AOR) for Dedham, Massachusetts–based Papa Gino’s Inc. Papa Gino’s Inc. is the parent company of New England's leading quick-service Italian restaurant chain and the premier regional sub sandwich chain, Papa Gino’s and D’Angelo Grilled Sandwiches. a&g was selected, without a formal agency review, based on its forward thinking, innovative ideas, and proven experience and track record in the restaurant industry.

Allen & Gerritsen’s team of expert food and beverage advertisers will work with Papa Gino’s Inc. to build and expand brand and product awareness, boost the company’s digital presence, and build a strong social media community around both Papa Gino’s and D’Angelo.

Papa Gino's began in 1961 as a single East Boston pizza shop called Piece O’ Pizza, and D’Angelo Grilled Sandwiches originally opened its doors as Ma Riva's Sub Shop in Dedham in 1967. Today, with almost 200 D'Angelo Grilled Sandwiches restaurants and nearly 170 Papa Gino's restaurants, the brands serve more than 13 million guests annually, enjoying tremendous loyalty from both employees and guests. Together, D'Angelo and Papa Gino's share a commitment to provide high-quality products, attentive service, clean, convenient, attractive restaurants, and a premium value for every guest.

"We were very impressed by the insight, creativity, and expertise shown by the a&g team," says Pete Bell, chief marketing officer for Papa Gino’s Inc. "We’re confident that our partnership with a&g will give us a solid foundation as we grow the business for both Papa Gino’s and D’Angelo."

"We are honored to have the opportunity to work with two of New England’s most beloved brands," says Andrew Graff, CEO of Allen & Gerritsen. "At a&g we have a dedicated team of ‘foodies’ ready to bring our knowledge to Papa Gino’s and D’Angelo. We are exhilarated to combine this passion with our advertising, marketing, and digital expertise to help drive additional growth and success for Papa Gino’s Inc."

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