Industry News | July 13, 2017

Papa John’s Launches Facebook Instant Ordering

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Starting Wednesday, people with a love for better pizza won’t have to pause between liking their friends’ vacation photos on social media and ordering a Papa John’s pizza.

Papa John’s national Facebook page now features a prominent “Start Order” button—giving Papa John’s fans one more way to seamlessly order their favorite pizzas, desserts and sides. When ordering through Facebook, customers will receive 25 percent off regular menu prices by entering promo code: FBIX.

Customers can access Papa John’s Facebook Instant Experience through several entry points so they can order pizza without ever having to leave the Facebook app—via the brand’s national Facebook page as well as the Timeline’s “Order Food” option, indicated by a hamburger icon. Facebook may soon consider changing that symbol to a slice of pizza.

“The only thing that could make the video of your friend’s new puppy better is a Papa John’s pizza being delivered while you’re watching it,” says Brandon Rhoten, Global CMO of Papa John’s. “We love that Facebook is giving their 2 billion active monthly users access to real-world experiences like food ordering, and are proud to be the first national pizza brand on board.”

With this new integrated ordering feature, Papa John’s continues to find new ways to provide the best digital experience to its customers.

“Our goal is to meet Papa John’s customers wherever they are,” says Mike Nettles, chief information and digital officer at Papa John’s. “This is core to our strategy for simple, easy ordering for our guests.”

To watch a quick video explaining this new Papa John’s Facebook Instant Ordering capability, click here.

The brand is no stranger to digital firsts. In addition to now being the first national pizza brand to allow guests to order pizza instantly through Facebook, Papa John’s was the first national pizza company:

With digital ordering at all of its U.S. delivery restaurants in 2001

To offer system wide mobile ordering with SMS text in 2007

To launch a nationwide digital rewards program in 2010, Papa Rewards

To offer gift cards that can be used on mobile devices

To surpass 60 percent of total U.S. sales via digital channels

To launch a custom Apple TV ordering app (first national restaurant brand, not only pizza)

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.