Papa John’s added enhancements to its digital ordering process including the addition of PayPal as a payment option for customers.

The pizza brand also launched Papa Track, a digital pizza tracker that allows customers to follow the pizza process from the oven to delivery.

More than 55 percent of the brand’s domestic pizza sales came from online orders and the end of 2016, and Papa John’s says it will continue to focus on developing a seamless digital experience through investments in technology and innovation. The company also appointed its first chief information and digital officer, Mike Nettles.

“When it comes to technology and innovation, we are committed to improvements that positively affect the customer experience,” Nettles says. “We prioritized and invested in additional digital payment options and the development of Papa Track to provide consumers with a seamless experience, from ordering and paying for their pizza to tracking that order to delivery.”

With the enhancements, Papa John’s customers can customize their purchase experience, choosing between platforms such as PayPal, Visa Checkout, and Venmo’s PayShare.

By Alex Dixon

Fast Food, News, Ordering, Technology, Papa Johns