Papa John’s International and PepsiCo Foodservice announced a multi-year beverage contract renewal in the U.S. and a global expansion of the partnership in eight countries throughout Europe, the Middle East, and Central America.

“Continued international growth is a top priority for Papa John’s. Late last year we reached a milestone few in the restaurant category have reached—5,000 restaurants including over 1,600 international locations in 45 countries and territories,” says Sean Muldoon, Chief Ingredient Officer, Papa John’s International.  “Extending our partnership with PepsiCo will continue to help strengthen and expand our global brand presence and quality product offerings throughout the world.”

The renewal builds upon a strong existing relationship between Papa John’s and PepsiCo in their respective roles as the Official Pizza Sponsor and the Official Soft Drink Sponsor of the NFL, which has been grounded in exciting consumer promotions and high-profile activations such as:

“Halftime of a Lifetime” promotion during Super Bowl LI gave consumers once-in-a-lifetime experiences around the Pepsi Zero Sugar Halftime Show.

In 2012, Papa John’s announced the “Coin Toss Experience,” which gave consumers a free large one-topping pizza and 2-L Pepsi MAX if America correctly called the Super Bowl coin toss.

“It’s a privilege to be Papa John’s’ global beverage provider and we are thrilled for the opportunity to expand our relationship with such a valued partner,” says Anne Fink, president, PepsiCo Foodservice. “We look forward to continuing to raise the bar around our shared NFL relationship and we’re excited to support Papa John’s as they strive to meet growing preferences for variety and quality by offering some of PepsiCo’s next-generation beverages in-store.”