MTN DEW is teaming up with Papa John’s to bring gaming fans an epic ‘Power Up, Play On!’ showdown between NBA Denver Nuggets guard Jamal Murray, and gaming celebrity Dr Disrespect. Fans can tune-in to the video game duel live on YouTube and celebrate this superstar showdown by grabbing their own MTN DEW x Papa John’s game controller, plus a new MTN DEW menu bundle perfect for enjoying the livestream!
“Gaming fans are hungry for more than just pizza and MTN DEW. They’re looking for ways to ‘live’ their favorite brands, and we’re giving them that one-of-a-kind gaming experience with the livestream battle,” says Scott Finlow, CMO of PepsiCo Foodservice. “By teaming up with Papa John’s, we’re excited to raise the bar and continue MTN DEW’s mission of driving innovation and disruption in the gaming world. With an epic showdown in store, I know I’ll be tuning in to Jamal vs. Doc.”
The two gamers will go head-to-head live on YouTube tonight, December 10th at 8pm EST/ 5pm PST on Dr Disrespect’s YouTube channel. Jamal may have had an exceptional playoff performance, but he’ll need all his skills to have a shot at taking down the Doc in his own (video game) arena.
For a showdown like this one, not just any game controller will do. Doc and Jamal will unveil the limited-edition MTN DEW x Papa John’s custom game controller, decked out in iconic MTN DEW green and featuring a Papa John’s Easy Order button so that gamers can place their favorite pizza or Papadia order with the push of a button, without stepping away from their game. DEW Nation and gaming enthusiasts will be able to get the controller for themselves in 2021 - stay tuned to MTN DEW and Papa John’s channels for more details.
To really enjoy watching any game – whether it’s a gaming live stream or basketball – you need some great food. The new ‘Power Up, Play On!’ menu bundle is a meal made with gamers in mind – and the perfect way to enjoy watching Jamal and Doc duke it out live on YouTube. Hungry players can fuel up for victory with the $15 ‘Power Up, Play On!’ bundle featuring any two Papa John’s Papadias and a pair of 20 oz. MTN DEWs. Check it out for yourself at your local Papa John’s or order online at PapaJohns.com.
“Papa John’s is excited to partner with MTN DEW to fuel gamers’ passions and cravings,” says Max Wetzel, Papa John’s Chief Commercial and Marketing Officer. “Our handheld Papadia flatbread sandwich is perfect for gamers looking for a quick and convenient meal before taking on their next game. Papa John’s believes that pizza and gaming bring people together wherever they may be, and we are excited to provide more opportunities for gamers to connect with the brand moving forward.”
MTN DEW has continually staked its claim as a gamer favorite by staying at the forefront of gaming culture. In 2019, the brand debuted MTN DEW GAME FUEL, the first-ever beverage made by gamers for gamers. This partnership between another gamer favorite, Papa John’s, is the next step in MTN DEW’s passion project to fuel gamers.