Papa John’s to be exclusive pizza vendor at Six Flags parks, Business First of Louisville reports.

In turn, Six Flags will receive an annual sponsorship and promotional opportunities from Papa John’s, though financial details of the deal were not disclosed.

The agreement aims to expand customer bases for both companies, according to a news release.

Six Flags will sell Papa John’s pizza at about 60 locations within its 29 North American parks and will distribute Papa John’s coupons and promotional items at its parks.

Papa John’s pizza boxes will display a Six Flags advertisement, and the pizza chain will offer in-store promotions at Papa John’s restaurants, promote Six Flags season passes to online customers and distribute a promotional Six Flags DVD.

Both companies will include each other in their e-mail and Web marketing.