Papa John’s is stepping up to the plate to become the Official Pizza of Major League Baseball (MLB) after signing a multiyear agreement. As an Official Sponsor of MLB, Papa John’s will be activating an integrated marketing and experiential campaign across MLB‘s media platforms, signature events, and the Play Ball Initiative.
Beginning April 3 with the first game and continuing throughout the MLB season, Papa John’s will be making Grand Slams even better with Papa Slams. For every Papa Slam hit, fans receive 40 percent off any pizza at regular menu price the following day at www.papajohns.com. Customers just have to visit Papa John’s website the day after a Papa Slam is hit and enter promo code PAPASLAM.
Each Papa Slam will be promoted across MLB.com, MLB social channels, MLB Network, and MLB.TV with live look-ins on games when the bases are loaded. Papa John’s will also be promoting Papa Slam across its digital, TV, and social media channels.
“This partnership combines two of the nation’s favorite pastimes, eating pizza and watching baseball,” says John Schnatter, Papa John's founder, chairman, and CEO. “As the Official Pizza of Major League Baseball, we are delivering a better pizza to baseball fans and making Grand Slams even more exciting with Papa Slam.”
Papa John’s partnership with MLB expands its strong relationship with the league on the club level. Papa John’s is an Official Pizza of 21 MLB teams, including the Arizona Diamondbacks, Atlanta Braves, Baltimore Orioles, Chicago White Sox, Cleveland Indians, Colorado Rockies, Houston Astros, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, Minnesota Twins, New York Yankees, Philadelphia Phillies, Pittsburgh Pirates, San Diego Padres, Seattle Mariners, St. Louis Cardinals, Tampa Bay Rays, Texas Rangers, and Washington Nationals.
“With 21 Club deals and involvement in youth baseball, Papa John’s has demonstrated a commitment to baseball and we are delighted they are deepening their involvement with a national MLB partnership,” says Bob Bowman, MLB President of Business & Media. “The Papa Slam is a fun opportunity for Papa John’s to provide a desirable fan benefit connected to the Grand Slam, baseball’s most exciting offensive moment.”
In 2015, there were 108 Grand Slams and 4,073 plate appearances with the bases loaded. Here are some other Grand Slam feats:
· Most grand slams in a career: 25
· Most grand slams in a season by a team: 14
· MLB players to hit two grand slams in a single game: 13
· Most grand slams in a season by an MLB player: 6
Papa John’s is also a proud supporter of youth baseball, as the founding sponsor of the inaugural Papa John's Youth Baseball Invitational. Youth baseball teams from the Miami area compete for the once-in-a-lifetime all expenses-paid trip to Dyersville, Iowa, to compete in a baseball tournament and skills competition at the iconic Field of Dreams movie site. The brand will expand its youth baseball initiative as a Supporting Sponsor of MLB’s Play Ball effort, the league’s program to encourage widespread participation in both formal and informal baseball activities especially focused on youth.