Papa John’s (NASDAQ:PZZA – News) today launched mobile web ordering, a system that enables customers to set-up an account or place an order from their mobile phones.

The mobile strategy follows the company’s earlier rollout of text message ordering as well as online ordering and is meant to work better with consumers’ increasingly busy lives.

“We’re always seeking new opportunities to meet the needs of our customers,” said Jim Ensign, vice president of marketing communications for Papa John’s. “This is just another step to give our customers the convenience they’re asking for, while making it even easier for new customers to experience the great taste of Papa John’s.”

The mobile Web site is designed for use on any Web-enabled phone and features the entire Papa John’s menu, special offers, account registration, and a restaurant locator.

Mobile users can use their same account log-in information from, however, the site does not require users be pre-existing customers, enabling anyone access to local Papa John’s restaurants. The site also allows customers to sign-up for special offers that can be sent to either their inbox or cell phone.

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