Consumers have rewarded Papa John’s (Nasdaq:PZZA) by rating the pizza chain number one in customer
satisfaction among all national fast food restaurants. The American Customer Satisfaction Index (ACSI), released
last week by The National Quality Research Center at the University of Michigan Business School, rated Papa
John’s above the national average for all industries, ahead of restaurant industry leaders McDonald’s, Wendy’s
and KFC, and seven percentage points higher than its closest pizza competitor. This is Papa John’s second
consecutive ACSI survey win.
According to the press release issued by the American Society for Quality, “Papa John’s demonstrates that it is
possible to have high levels of customer satisfaction in the fast food industry. With a score of 77, it is not only well
above the national average for all industries, it is much above the average of its industry.”
The American Customer Satisfaction Index survey was conducted by the National Quality Research Center at the
University of Michigan Business School in partnership with the American Society for Quality and the CFI Group.
During the fourth quarter of 2000, 12,500 current customers of the companies included in the survey were asked
questions about their expectations and perceptions of value and quality. Copies of the survey results may be
obtained by visiting www.bus.umich.edu/research/nqrc/Q4-00.html.
Papa John’s has also been voted Best Pizza in more than 60 markets throughout the country and for four
consecutive years in the Restaurants and Institutions prestigious Choice in Chains Survey.