Papa Murphy’s announced that the company selected Deloitte Digital, a digital consulting agency within Deloitte Consulting LLP, to enhance its online ordering and precision marketing efforts. Under the agreement, Deloitte Digital will redesign Papa Murphy’s website, including adding advanced online ordering capabilities to improve the customer experience. Papa Murphy’s plans to launch the new platform in the first half of 2016.
“Teaming with Deloitte Digital underscores our commitment to adopting the latest digital technology tools and methodologies to provide a more user friendly and reliable customer experience and enable the growth potential of precision marketing,” says Papa Murphy’s president and CEO, Ken Calwell. “At Papa Murphy’s, we are focused on delivering fresh, customizable, delicious pizza to help busy families solve the dinnertime dilemma and we look forward to launching a new ecommerce platform that will help further this mission.”
The new ecommerce platform will also better reflect Papa Murphy’s brand personality and is designed with unique features to increase customer engagement. It will transform all elements of the user experience from enhanced visuals to the ability to quickly and easily find store locations online. Customers will now be able to visit the site and customize and purchase a meal that will then be ready for pickup at their desired location and time. As with all of Papa Murphy’s fresh pizzas, customers can simply bake their fresh Papa Murphy’s creation for 12–18 minutes at 425 F for a home-baked meal served hot.
“Papa Murphy’s puts the customer experience at the heart of everything they do and we are energized by the opportunity to bring the company to life online and helping them create an engaging ecommerce platform that makes serving a home-baked dinner even simpler and more accessible,” says Mike Brinker, Deloitte Digital global practice leader. “At Deloitte Digital, we imagine, deliver, and run great customer experiences. For Papa Murphy’s, we are excited to deliver industry-leading capabilities for next generation pizza creation, advanced personalization, and precision marketing.”
This enhanced online customer experience is another initiative that Papa Murphy’s is investing in to help drive growth. Most recently, Papa Murphy’s rolled out a new point-of-sale (POS) system that was the first step to efficiently integrate online and mobile ordering, and a pathway to highly targeted precision marketing. The company-wide rollout of the POS system will be completed by mid-2016 and will provide seamless integration with the online ordering tool.
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