Industry News | June 28, 2016

Papa Murphy's Recruits Bridg for Big Data Support

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Bridg, the first marketing software company to provide customer specific marketing through big data and never-before-seen business intelligence to restaurant brands, announced it is working with Papa Murphy’s to help drive the company’s precision marketing efforts.

“Customers today expect personalized marketing messages and offers, and we’re excited to be working with Papa Murphy’s to help the company develop stronger relationships with its guests,” says Amit Jain, founder and CEO of Bridg. “Through the Bridg platform, we are able to help companies communicate with their customers outside the walls of their stores by offering thoughtful, tailored, marketing messages that help strengthen the relationship and encourage return visits. Papa Murphy’s is known for offering fresh pizza and an unparalleled customer experience and we are excited to deliver precision marketing that is on-par with Papa Murphy’s high standards.”

Bridg assists companies in unlocking the data that lives in their current point-of sale (POS) systems, loyalty programs, online ordering systems. With Bridg, companies are finally able to identify and segment their customers and leverage behaviors such as visit frequency and spend per visit to develop targeted messaging that improves loyalty and transforms business results in weeks, not months or years. The company provides a deep analysis of individual customer purchasing behavior in order to create effective, real-time marketing campaigns that drive frequency, retain current customers, and bring back lapsed customers.

“At Papa Murphy’s, we take pride in getting to know our customers, providing them with great service, learning their preferences and creating customized pizza to fit their needs,” says Jayson Tipp, chief development officer and senior vice president of technology at Papa Murphy’s. “We’re thrilled to be working with Bridg to extend that relationship beyond our four walls and provide an enhanced customer experience. We believe technology is a gateway to growth and we’re pleased to leverage Bridg’s technology to provide our customers with tailored offers at the right time to further our mission of helping solve the dinnertime dilemma for busy moms and dads.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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