“By inviting me to serve as chief executive officer, Parasole gains even deeper access to my unique set of skills, and in turn Krass Monroe and its clients will benefit from my close association with one of the country’s most dynamic creative engines,” says Monroe, who is nationally recognized for his knowledge of retail and restaurant law, financing, and operations.
“Assuming the title of CEO at Parasole may seem challenging, but in reality it’s just one more example of how we work with our clients (at Krass Monroe)," Monroe says.
Krass Monroe has provided legal services to Parasole Restaurant Holdings, LLC since 2000.
"For years now, we have not made a move without Monroe’s counsel,” says Phil Roberts, founding partner of Parasole. “As we have grown over the years and added to our family of restaurants, we have come to rely on Dennis to a progressively greater extent. Having him aboard in a formal capacity just makes sense, since he has long since become integral to our operations.”
Parasole Restaurant Holdings is not the first client for whom Monroe has provided executive leadership. As a board member and chair, informal advisor, and interim executive, he has assisted several Krass Monroe clients in navigating business and legal challenges.
Leading Parasole, however, represents a departure in two ways.
“The formalization and public announcement of my role is something new,” Monroe says, “and so is the nature of the opportunity Parasole presents for Krass Monroe.” The knowledge Monroe gains from his hands-on experience will add to the firm’s knowledge base.
Monroe will retain the chairmanship of Krass Monroe and continue to be available to the firm’s wide array of clients. In order to free the time necessary to lead Parasole, he will transition some day-to-day administrative responsibilities to other members of the Krass Monroe administrative team.
“On a substantive level, I anticipate minimal change,” Monroe says. “For the past year, I have effectively led Parasole while serving the needs of our clients and staff. The formalization of my role as its Chief Executive Officer will not entail any additional changes.”