Paris Baguette continues along an impressive growth trajectory with its most recent bakery café opening at 23710 Schooler Plaza, Ashburn VA 20148 on April 24th.

Joe and Yulia Kook have varied backgrounds and experiences with Paris Baguette, the 4,000-plus-unit global bakery café franchise. However, when the two found themselves thinking of career shifts at the same time, franchising with the brand quickly rose to the top of the list of possibilities.

“We’re really excited for the local [Brambleton] community to get to experience Paris Baguette. We really want to cater to them. Our primary goal is to really reach out to the local people. From there, we look forward to opening a second bakery café in Gainesville,” said Joe.

The Brambleton café opening is a milestone for the brand, as it will be the sixth café to open in Virginia. As their growth continues, Paris Baguette is looking to the 1,000-unit mark in the U.S. and working to expand through meaningful partnerships with local entrepreneurs who show a genuine interest in uniting their neighbors through connections over delicious baked goods and fresh coffee drinks.

“There are people stopping by the location daily asking when we’re opening,” says Yulia. “We are the first retail concept in the plaza and the first bakery café of our kind in the county, so we’re very excited.”

“We’re on a mission to revive the concept of the neighborhood bakery café across the U.S., and we’re excited to see Joe and Yulia take this on in their own community,” said Eric Lavinder, Chief Development Officer. “One of the sayings our teams throughout the system embody is, ‘Happy to see you. Even happier to serve you.’ And we know Joe and Yulia will wholeheartedly embrace this approach in their neighborhood.”

In the $17 billion bakery segment, it is Paris Baguette’s person-first approach that allows them to differentiate themselves, offering an attractive opportunity for entrepreneurs looking to build something both lucrative and meaningful. The brand’s consistently climbing average unit volumes speak to the strength of the model, but Paris Baguette has never lost sight of their mission to revive the neighborhood bakery café.

As the team works toward opening 100 bakery cafés and awarding another 150 this year, they are focused on bringing the Paris Baguette experience to neighborhoods in Texas, Florida, Georgia, Tennessee, Ohio and Kentucky.