The fast casual bakery-café franchise with more than 3,700 worldwide locations, Paris Baguette, is making a name for itself as the brand rapidly expands throughout the United States. With the recent appointment of David Gleason as the new Director of Franchise Development, Paris Baguette is entering a new era of growth with the goal of reaching 350 U.S. locations by 2020. With his experience in creating strategic plans for growing new and existing markets both in the traditional and nontraditional marketplaces, Gleason is responsible for the brand’s domestic franchise development.
Before joining the Paris Baguette team, Gleason spent the past 35 years in various leadership roles holding positions in sales and operations for industry leaders like Haagen Dazs, Dunkin’ Brands, Jamba Juice and Arby’s in both a franchise and company owned capacity. His experience in leading cross functional management teams has led to the exponential growth of these brands making them more convenient and accessible for consumers. Gleason has a degree in Hotel and Restaurant Management and attended New York University for Business.
“Dave has the experience and proven track record in building brands by establishing a solid growth strategy that allows for seamless and consistent expansion. All of which will be essential in further developing Paris Baguette’s U.S. footprint,” says Larry Sidoti, chief development officer of Paris Baguette. “Paris Baguette is at a critical jumping off point, going from a company-owned model to aggressive franchise growth, and we are confident Dave will implement a sound strategy, deliberately expanding to new markets with best in class franchisees to enable new customers to enjoy our spectacular products.”
Paris Baguette has over 50 U.S. locations stretching from the West Coast to the East Coast. Further expansion plans across the United States will focus on 18 key target markets including continued development throughout California and the Northeast. By the close of 2016, Paris Baguette is on track to add several new locations.
“The cornerstone of any great brand is a solid concept with sound fundamentals and systems, as well as great people. While Paris Baguette is a relatively new brand in the United States, I saw a concept that has all of the fundamentals I mentioned and then some,” says Gleason. “By moving from a company owned bakery model to aggressive franchise growth strategy, we strongly feel that the ultimate goal for Paris Baguette is in the range of 12,000 locations worldwide.”
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