Industry News | May 11, 2010

Pat & Oscar's Gets a Face Lift

After a top-to-bottom menu makeover in 2009, Pat & Oscar's Restaurants are getting a new look to match. The company has unveiled its new design style at the original Pat & Oscar's located in Carmel Mountain Ranch in San Diego.

Known as an industry innovator of the “Meals for 4+” and "Meals for 2+”, Pat & Oscar’s broadened its offerings in 2009 to appeal to more diners, including a “Meals for 6+” category and a much clearer section for individual meals. The fast casual pioneer then took its menu to the next level, adding side dishes, a larger selection of the popular individual meals, seasonal ethnic flavors, and desserts.

Pat & Oscar's

“Last year we did a major menu revamp, and we wanted to put our best foot forward and show off that great new menu in a setting that reflects what we are all about,” says John Kaufman, company president and CEO. The entire restaurant will be updated – a new color scheme, new paint, flooring, seating, lighting, counters, wall coverings, and decor.

“We really wanted to bring a much more current look to Pat & Oscar's,” Kaufman says. “We've warmed up the dining room with today's look and feel and a great sense of family throughout.”

The remodeled restaurant includes a color palate that ties to the new menu, featuring more earth-inspired tones including various greens, creams, warm browns, and taupes. All interior seating surfaces are now being covered in brown leather and table tops feature warm woods.

Classic black and white historical scenes of San Diego County adorn the walls along with a full-length “Values” mural highlighting keywords such as “community,” “delicious,” and “catering,” signature to the Pat & Oscar's brand. Wainscoting also runs throughout the restaurant adding to the inviting feel and all counter tops are faced with light-reflecting glass subway tiles.

On the outdoor dining patio, existing black plastic tables have been replaced with a more traditional table topped with a light colored Corian-like stone surface, brightening the area and adding a more upscale feel. Chairs have been changed out to match interior dining chairs with a wood and steel finish.

The Carmel Mountain Ranch location remodel is phase one of the company's plan to begin a system-wide revamp of all restaurants throughout Southern California. Phase two will include the makeover of three other San Diego high-traffic locations, and phase three will address cosmetic improvements to restaurants in Orange County, the Inland Empire, and any remaining properties in San Diego County.

The company hopes to announce plans for new Pat & Oscar's locations and a possible new concept later in 2010.

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