Industry News | September 21, 2016

PDQ Launches New Website in Line with Rebranding

Roger West

Read More About

The PDQ restaurant brand, short for People Dedicated to Quality, launched a new responsive website designed and developed by Roger West, a digital agency based in Tampa. Founded in 2011, PDQ is blurring the lines between fast food and fast casual with its high-touch, high-integrity approach to fresh food, fast.

The new web design is a showcase for PDQ's recent rebranding, and features evocative food imagery, interactive and downloadable menus, a location finder and more. The new site is optimized on all devices: desktop, tablet and mobile.

Jeffrey Kamis, PDQ's chief marketing and PR officer, says, "We're thrilled with the new website; it's a much better reflection of our brand as a fresh and modern take on fast food. The site is not only aesthetically pleasing, it's also easier for our guests to navigate, and provides more information about our food and our brand story. Roger West has built a place for us to connect with and engage our fans."

Roger West collaborated with PDQ to develop a new, more user-friendly site architecture, incorporate video, and build the site within Sitefinity CMS, an enterprise-level .NET content management system, which allows PDQ to easily add or edit news posts, community events, special promotions and more.

Mike Westafer, CEO of Roger West, adds, "We're honored to work with top brands like PDQ, and to see how quickly a bold new website like theirs can bring in measurable results. It's been a pleasure to work with Jeff and his team."

"Plus, the team at Roger West really likes their food."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment