PDQ restaurants (People Dedicated to Quality) has named Frank Rappa as chief marketing officer. Rappa will oversee all marketing and brand activation for the Tampa-based concept, which currently has 66 locations in 11 states.

Rappa comes to PDQ after a successful career with international brands AX: Armani Exchange and Equinox Fitness. Rappa brings extensive experience in leading strategic marketing and brand management operations at a global level, and has developed and implemented wholesale strategies, introduced innovative products, and scaled brands internationally.

“We are excited to welcome Frank to our PDQ team of People Dedicated to Quality,” says PDQ CEO and co-founder Nick Reader. “Frank has a proven track record of developing brands and people, and his leadership skills and forward-thinking approach to marketing is a big reason why we are so thrilled to have him join our team.”

Rappa spent four years with Equinox Fitness as its Head of Retail and Product, developing a revenue collection strategy for the brand. His work produced an increase in Average Unit Retail (AUR) as well as a significant increase in average transaction within three years. Prior to that, Rappa spent 13 years with AX: Armani Exchange, quickly ascending to Vice President of International. He began his career with AX: Armani Exchange as a district manager and then regional manager before being promoted to vice president.

Rappa, who hails from New York, is heavily involved in the community as well. Rappa is a spokesperson and major fundraiser for Cycle for Survival.