Industry News | April 17, 2015

Pecanberry Salad LTO Returns to McAlister's For Spring

image used with permission.

McAlister's Deli announced today the return of its popular Pecanberry Salad, available for a limited time in its more than 340 restaurants nationwide. To celebrate the return of seasonal menu items as well as the popular line-up of flavored beverages, McAlister’s has launched the “Berry Stylish” photo contest. Fans can put on their favorite spring outfit and snap a picture with McAlister’s Pecanberry Salad or a flavored beverage for a chance to win a $250 McAlister’sgift card and a $250 Visa gift card to freshen up their spring style.

“For many of our guests affected by the harsh winter weather this year, the return of our light and refreshing Pecanberry Salad and flavored beverages are a welcome sign that spring has finally arrived,” says McAlister’s vice president of global marketing Donna Josephson. “And to make spring’s arrival a little sweeter, we are giving guests a chance to win some cash to freshen up their lunch routine and closet. We know our fans love sharing photos of themselves with friends and, of course, our Famous Sweet Tea, so this is a fun, lighthearted contest we’re sure they’ll enjoy!”

Available through Sept. 30, McAlister’s Pecanberry Salad features strawberries, blueberries, candied pecans, and grilled chicken on a bed of mixed greens, served with Fat Free Raspberry-Pecan Vinaigrette Dressing. In addition, the popular line of made-for-you flavored beverages can be enjoyed year-round and include Wildberry Tea, Peach Tea, Strawberry Lemonade, and Wildberry Lemonade.

“Guests’ feedback about last summer’s expanded flavored teas and lemonades was so positive that we added them to our permanent menu,” Josephson adds.

Now through April 26, fans can visit McAlister’s Facebook page to enter once a day for a chance to be chosen as the “Outfit of the Day” and win a free Pecanberry Salad and handcrafted beverage. One lucky winner will be selected from all entries to receive the grand prize.

Technomic has recognized McAlister’s twice in its Consumers’ Choice Awards for Chain Restaurants—in 2015 as top fast casual chain for pleasant, friendly service and in 2014 as the top kid-friendly fast casual chain. Also in 2014, QSR Magazine recognized the brand as one of the “Best Franchise Deals” and named McAlister’s to its QSR 50 list, ranking 13th for U.S. average sales per unit in 2013. 


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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