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    Peet’s Coffee Grows Rewards Program 350 Percent

  • Industry News May 23, 2018

    Paytronix Systems, Inc., guest experience software for restaurant marketers, announced that Peet’s Coffee has won the 2018 Paytronix Loyaltee Award for Best Loyalty Restaurant Launch. The Peetnik rewards program grew 350 percent in just 6 months after the Emeryville, California-based company relaunched on the Paytronix platform across Peet’s 240+ coffeebar locations.

    Peet’s Coffee needed to overhaul its Peetnik Rewards program, which was constrained in many ways. The underlying platform was unreliable and frequently crashed, causing a loss of trust among both customers and store teams. Management was hesitant to roll it out full fleet for fear that it would create a negative customer experience.

    After an exhaustive search, Peet’s selected Paytronix for its stability, guest-cashier-marketer-friendly feature set, and expertise in loyalty programs for other fast casual restaurants.

    Paytronix developed custom iOS and Android apps for Peet’s, enabling Peetnik Rewards members to check in and pay in one quick and easy scan at the POS – shaving valuable seconds off the transaction. Members can also select the rewards they want to redeem during the transaction, removing the process from the hands of the cashier.

    The stable Paytronix platform helped Peet’s to win back the trust of both its customers and team members.

    Just six months after the Paytronix integration, Peet’s saw:

    • A 350 percent increase in Peetnik Rewards membership
    • Loyalty check penetration increased by 47 percent
    • A top performing offer drive +1.5 percent in retail comp sales
    • A sustained positive relationship between loyalty penetration and traffic trends at the Regional and District level
    • Peetnik Rewards digital gift cards drove 47 percent of the total gift card business growth in 2017

    “Before Paytronix, Peet’s was guessing at offers and had minimal insight into its loyalty program performance. With Paytronix, Peet’s tests and measures everything with control groups, and we talk with our team about how best to structure offers. We can see how frequently a customer comes in and what they like to buy, and target campaigns in a more one-to-one manner, based on their lifecycle stage and behavior,” says Lisa Regelman, Director, Loyalty at Peet's Coffee.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.