Industry News | May 17, 2017

Peet’s Coffee Introduces Maple Waffle & Gouda Chicken

Peet’s Coffee
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Peet’s Coffee, The Original Craft Coffee brand, continues to evolve its palate pleasing warm breakfast offerings with the debut of Maple Waffle & Gouda Chicken, a fresh take on a classic American staple, and a perfect complement to the brand’s handcrafted coffee.

On the heels of the recently launched Roasted Tomato Quinoa Quiche and Kale Chimichurri Wrap, the limited-edition breakfast sandwich will be available from May 16 through August 31, and can be enjoyed at any hour in NorCal, SoCal, Illinois and DC Metro Area coffeebars with a retail price of $4.95.

“Adding the Maple Waffle and Gouda Chicken sandwich to our breakfast lineup for summer demonstrates our commitment to innovating our coffeebar offerings with a foodie focus in mind,” says Liz Berman, vice president, Retail Marketing, Peet's Coffee. “We are always seeking opportunities to provide our customers with a memorable experience and are excited to unveil this fresh take on an American favorite.”

Gourmet On-the-Go that Doesn’t Compromise on Taste The Maple Waffle & Gouda Chicken is a breakfast bonus for an existing menu of six appetizing meals.

With its ultimate combination of sweet and savory, the latest offering is made with delicious maple, buttermilk liege style waffle, cage-free eggs, and topped with expertly seasoned chicken sausage. As a fresh take on an American classic, the sandwich is paired with creamy aged Gouda—a smoky flavor that awakens the taste buds.

“Our customers prize quality, taste and freshness above all else and our range of breakfast options easily meets their demand,” says Beth Hammond, director of Food and Merchandise, Peet’s Coffee. “From fullflavorful ingredients, to nontraditional pairings, our Maple Waffle and Gouda Chicken builds on our efforts to ensure that Peetniks are always enjoying delicious and filling breakfast sandwiches that balance our handcrafted coffee.”

At 480 calories, the Maple Waffle & Gouda Chicken rounds out a versatile breakfast menu that also features wholesome offerings without sacrificing taste. All of Peet’s other breakfast sandwiches are under 400 calories, with four of the six sandwiches having less than 300 calories. While all the sandwiches are produced with cage-free eggs, two are also made with cage-free egg whites

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.