Peet’s Coffee Named Coffee Partner of Extreme Makeover: Home Edition

    Industry News | February 25, 2020

    Peet’s Coffee announced the brand is serving as the official coffee partner of the Extreme Makeover: Home Edition rebooted series that premiered Sunday, February 16 (9-10 PM ET/PT) on HGTV. Peet’s Coffee will make special appearances on episodes airing March 1, March 15, and April 5.

    Hosted by award-winning actor Jesse Tyler Ferguson and leveraging the talents of designers Breegan Jane, Carrie Locklyn, and Darren Keefe, the rebooted series follows the Extreme Makeover: Home Edition team and thousands of volunteers as they complete stunning home overhauls for 10 deserving families.

    With Extreme Makeover: Home Edition leading home upgrades for community members, Peet’s is stocking several of their kitchens with the brand’s signature Big Bang coffee, as well as brewing equipment, for an upgraded at-home coffee experience. Moreover, Peet’s is fueling hundreds of volunteers with its bottled Blended Coffee and freshly brewed Big Bang as they join forces to complete the renovations. 

    “Peet’s Coffee is proud to partner with ‘Extreme Makeover: Home Edition’ to change the lives of deserving families,” says Gretchen Koch, Senior Director of Marketing, Peet’s Coffee. “Uplifting our local communities is at the core of Peet’s and we enjoyed working alongside the community, volunteers and the full ‘Extreme Makeover: Home Edition’ production team to upgrade the homes of these inspirational people.”

    The March 1 episode—the first of select installments featuring Peet’s—will focus on high school teacher Jeff Holtzclaw, who despite suffering from a personal injury, strives to change the lives of troubled teens. This local everyday hero is now on the receiving end of all the good he has given to his community.

    “It was great having Peet’s Coffee on-site to fuel the volunteers who were landscaping and building the new homes, especially on ‘Move In’ days which run about 24-hours straight,” adds Mickey Laughlin, co-executive Producer, Extreme Makeover: Home Edition. “The Production team and camera crew were also grateful.”

    Everyone can enjoy a coffee upgrade with Peet’s. To achieve its signature flavor profile, Peet’s never compromises, always sourcing the world’s best beans and hand roasting in small batches. Peet’s is also obsessive about freshness, rushing beans directly from its Roastery to coffee bars and grocery stores to ensure the taste of freshness in every cup. Peet’s proudly guarantees its beans are roasted withing 90-days for optimal flavor.

    Big Bang, a brilliantly balanced medium roast, features the exotic fruitiness of Ethiopian coffee accented by bright, fresh Latin American coffees. The name of this signature blend nods to how some have described Alfred Peet as the “Big Bang of coffee.” Big Bang can be purchased as beans and K-Cup pods at participating mass, club, and grocery stores nationwide, Peet’s coffee bar locations, or online at www.peets.com and Amazon.

    All Peet’s beverages are made using the highest-quality ingredients. New Peet’s Blended Coffee bottles feature 100% Colombian coffee, real cream, and real sugar for a delicious treat to enjoy on-the-go any time of day. Blended Coffee is available in participating convenience and grocery stores throughout California.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.