Industry News | May 4, 2017

Peet’s Coffee Unveils Lineup Inspired by San Francisco’s Fog

Peet’s Coffee, The Original Craft Coffee, announced its 2017 summer beverage lineup inspired by the cool, dreamy drift of San Francisco’s notorious fog. The expertly crafted and frills-free Cold Brew Fog, Cold Brew Fog Latte, and Mojito Black Tie truly represent the brand’s continual commitment to Coffee First.

“Peet’s Coffee is excited to roll out in its coffeebars a superior and smooth cold brew line that playfully nods to the elemental nature of San Francisco and reaffirms our position as ‘Destination Cold Brew,’” says Liz Berman, Vice President, Retail Marketing, Peet's Coffee. “We are proud that Cold Brew Fog, Cold Brew Fog Latte, and Mojito Black Tie offer a premium experience for any coffee lover, especially those seeking a light and refreshing way to escape the summer heat this season.”

Peet’s Coffee: Destination Cold Brew

The following 2017 summer beverages, all handcrafted with the brand’s proprietary East African Baridi Blend, are available across Peet’s coffeebars from May 5 to August 30.

Cold Brew Fog ($2.85—$4): Our East African Baridi Blend whipped until velvety smooth with a hint of chicory to complement a creamy body.

Cold Brew Fog Latte ($3.20—$4.35): A dressed up Fog with a touch of milk for a pearly frostiness.

Mojito Black Tie ($3.70—$4.70): Baridi cold brew with a hint of minty mojito, layered atop sweetened condensed milk and finished with a float of half and half.

“Our cold brew summer lineup, with its simple, coffee forward ingredients, is at the heart of what Peet’s Coffee values most,” says Patrick Main, Senior R&D Manager, Peet’s Coffee. “Our increasing commitment to ‘Coffee First’ is not only reflected in these beverages, but also means that our Javiva blended drinks now proudly—and permanently—feature cold brew for that bolder flavor our consumers have come to love.”

Peet’s Invites Customers to Put Coffee First Every Friday

Peet’s invites coffeebar guests to put Coffee First with its limited-time Summer Friday Promo. Each Friday from May 19 to August 25 during the hours of 1 to 3 p.m., Peet’s will offer a Buy One Get One Free on any beverage, any size, at participating locations.

To celebrate the Summer Friday Promo, Peet’s is thrilled to host a “Cold Brew Kickoff” on May 12 from 1 to 3 p.m. where coffeebar guests can enjoy a complimentary beverage, also at participating locations.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.