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    Peet's Coffee Upgrades Mobile Ordering with New App Feature

  • Industry News April 18, 2019
    Peet's Coffee and Tea
    Peet's mobile app users also receive all the benefits of the Peetnik Rewards loyalty program.

    Peet's Coffee announces today the expansion of its Order Ahead feature in the Peet's Coffee app on iPhone and Android, an easy and quick way for customers to save time by purchasing coffee, food, or beans on-the-go, and arrive to find a completed order waiting at participating coffeebars. The feature will roll out throughout 2019.

    "We are excited to nationally expand the Order Ahead feature of our Peet's mobile app, making our handcrafted coffee more accessible than ever," says Jessica Mitchell, senior director of Retail, Peet's Coffee. "We pride ourselves on providing first-rate service and a great cup of coffee, and know our customers value their time. Ensuring the convenience of placing and paying for an expertly crafted order without waiting in line represents a wonderful opportunity to recognize customers for their loyal business in a reliable and easy-to-use way that they expect."

    Fast Craft: Streamlined Order Ahead Lets Customers Earn Rewards and Enjoy Premium Beverages
    Through Order Ahead in the Peet's mobile app, customers have access to beverage, bean, and food offerings, in addition to easily customizing orders. Peet's mobile app users also receive all the benefits of the Peetnik Rewards loyalty program, whereby members can earn points towards free beverages, enjoy a free welcome beverage after their first check-in, a free beverage on their birthday, and gain access to other exclusive offers throughout the year. Additional app features include:

    • Pay Seamlessly: When you pay with your digital Peet's Card, you can check-in, pay and get rewarded in one easy swipe.
    • ­­Send an eGift Card: Instantly and conveniently send a digital gift card directly from the app.
    • Find a Coffeebar: Discover the nearest Peet's coffeebar (including those participating in mobile Order Ahead), complete with operating hours and menu offerings.

    "The Order Ahead feature on the Peet's mobile app delivers the great coffee and food offerings our customers expect, with the convenience they demand," says Lisa Regelman, director of Loyalty, Peet's Coffee. "Less time waiting means our customers can spend more time enjoying what they love and be rewarded for it."

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.