Industry News | October 13, 2010

Peet's, Denver Sheraton Pair Up

Sheraton Denver Downtown Hotel and Peet's Coffee & Tea Inc., a specialty coffee and tea company in the U.S., announced a new partnership with the grand opening of a full-service Peet's Coffee & Tea outlet, owned and operated by the Sheraton Denver Downtown Hotel.

To celebrate the opening, the hotel is giving 100 percent of proceeds from all Peet's Coffee & Tea sales on October 13, from 1 p.m. to 3 p.m., to the Pink Tie Affair, benefiting the Denver Metropolitan Affiliate Susan G. Koman for the Cure. The annual Pink Tie Affair will be held at the Sheraton Denver Downtown Hotel on November 6.

"We are pleased to offer the Peet's Coffee & Tea experience to our hotel guests and Denver neighbors," says Mike Ehmann, Sheraton Denver Downtown Hotel general manager. "We take pride in having our grand opening benefit a cause that is dear to our associates and the community alike."

The Peet's coffee experience features handcrafted beverages and artisan-roasted whole bean coffee. Under Peet's licensing program, the Sheraton location showcases Peet's signature retail store design as well as a selection of Peet's deep-roasted coffees, which are hand roasted daily to ensure superior freshness.

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