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    Pei Wei Customers Can Now Swap in Cauliflower Rice

  • Industry News January 9, 2019
    Pei Wei
    Nutrient-rich, high in fiber, lower-carb and delicious; cauliflower offers a fresh, light and flavorful veggie-forward twist to any dish.

    Beginning Wednesday, Pei Wei customers can swap traditional rice for Pei Wei’s new fresh Cauliflower Rice for $1.49 or Cauliflower Fried Rice for $2.49.

    Nutrient-rich, high in fiber, lower-carb and delicious; cauliflower offers a fresh, light and flavorful veggie-forward twist to any dish.

    No longer an after-thought, vegetables are taking center stage in more Americans’ meal preferences. Pei Wei is capitalizing on this trend by offering Cauliflower Rice and Cauliflower Fried Rice, made fresh in-house from whole heads of cauliflower, as healthier substitutions to all rice bowls.

    “We couldn’t be more excited to offer cauliflower rice as a substitution to guests system-wide,” says Pei Wei CEO J. Hedrick. “‘Made For You’ is one of the three principles that our Clean-Label Initiative, The Wei Forward, focuses on. We have created a menu that is designed to be friendly for all diets, including gluten-free and vegetarian. Cauliflower rice is naturally gluten-free and has 88 percent less carbs and 70 percent less calories than white rice.”

    Pei Wei is also introducing a new bold bowl featuring the ubiquitous veggie power player:

    Cauli FlowerPower Bowl ($8.99)—Fresh Cauliflower Rice with steamed white meat chicken, carrots, red bell peppers, snap peas, onions, scallions and ginger with a Tamarind and Chile Soy glaze, garnished with fresh-cut Asian slaw, price varies by location. *Price varies by market.

    “The Wei Forward is all about bringing our customers lighter, customizable options without sacrificing the delicious flavor Pei Wei is known for,” says Brandon Solano, chief marketing & digital officer at Pei Wei. “Cauliflower has become a leader in the veggie-forward trend, so we know that guests will appreciate being able to choose this lower-calorie option. We also love that Pei Wei’s Cauliflower Rice is prepared fresh daily in house because our customers deserve only the best.”

     

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.