Industry News | January 10, 2017

Pei Wei Introduces Two New Thai Rice Bowls

Pei Wei, a leader in delivering a handcrafted Pan-Asian culinary experience, expanded its artisan cooking and cross-cultural Asian offerings with the introduction of two nutritious new rice bowls featuring the bold tastes of Thailand.

The innovative rice bowls, now available nationwide, combine mindfully sourced ingredients chosen for their flavors and nutritional benefits, including fresh produce, bright aromatics and exotic spices, harmoniously prepared in the Thai tradition.

Supergreen Thai Coconut Curry has a spicy and sweet flavor profile, featuring chicken, carrots, green beans, Swiss chard, onions, Thai basil, fresh cilantro, scallions and lime. The aromatic Thai Basil bowl combines a sweet-savory sauce with chicken, garlic, ginger, red bell peppers, onions and green beans. Both wok-seared dishes can be ordered with a choice of rice, noodles or quinoa.

“Asia is a vast continent with incredibly diverse cultures. Our new Thai rice bowls deliver on our ‘flavor with purpose’ mission while expanding our Pan-Asian offerings,” says Pei Wei Chief Marketing Officer Clay Dover. “These dishes evolved from our Test Kitchen in Scottsdale, where we get guest feedback on new items in real time. The harmonious blend of flavors, so characteristic of curry, as well as the use of Thai basil – an herb that has been gaining popularity for its distinctive taste—has resonated with guests looking for healthier options in a fast casual experience.”

Beginning this month, Pei Wei Director of Culinary Innovation J. Sullivan will host Facebook Live events from the Test Kitchen to showcase new dishes as well as offer tutorials on how to prepare other menu offerings and Asian-inspired recipes. The first segment will air Tuesday, Jan. 17, and feature the Supergreen Thai Coconut Curry. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.